Local Restaurant Branding

The client asked for a simple, cartoon-like character to use for internal messaging which promotes/congratulates good customer service. My initial small sketch chosen by the client is on the left, my larger and cleaner sketch is in the middle, and the final digital illustration is shown on the right.

Two individual labels for milk and dark chocolate bars offered as a collaboration between Waffles Incaffeinated and Sarris Candies. Space was an issue that the client and I overcame, considering that each label was only 3.5"-wide x 2"-tall and the ingredients also had to share the design area (yet still be large enough to be legible).